RESTAURATEUR HOYUL STEVEN CHOI ANNOUNCES THREE NEW BAY AREA SWEET MAPLE LOCATIONS PLUS EXPANSION TO SANTA MONICA
***For Immediate Release***
RESTAURATEUR HOYUL STEVEN CHOI ANNOUNCES
THREE NEW BAY AREA SWEET MAPLE LOCATIONS
PLUS EXPANSION TO SANTA MONICA, AND NEW
KITCHEN STORY/U :DESSERT STORY OPENING IN
MOUNTAIN VIEW WITH GROWTH OF CHOI’S
CALIFORNIA RESTAURANT EMPIRE
Sweet Maple – Palo Alto
150 University Avenue, Palo Alto, Calif.
Opening September 14, 2022:
Sweet Maple – Cupertino
20010 Stevens Creek Blvd., Cupertino, Calif.
Opening November 1, 2022
Sweet Maple – Walnut Creek
1523 Giammona Drive, Walnut Creek, Calif.
Opening Early 2023:
Kitchen Story + U :Dessert Story – Mountain View
Mountain View, Calif.
Sweet Maple + U :Dessert Story – Santa Monica
Santa Monica, Calif.
New Restaurant – SF
Taraval Street, San Francisco, Calif.
San Francisco, Calif. — Restaurateur Hoyul Steven Choi expands his brunch and dinner empire throughout California with the announcement of four new Sweet Maple restaurants opening in the South Bay/East Bay and Santa Monica, as well as a new Kitchen Story + U :Dessert Story (Mountain View, Calif) and a 5,000 square feet restaurant on Taraval Street (San Francisco, Calif.). Choi opened the ultra-popular brunch destination Sweet Maple in the heart of Palo Alto’s University Avenue corridor near Stanford University in January 2022. On September 14, 2022, Choi opens an additional locale just blocks away from Apple Park at 20010 Stevens Creek Blvd (Cupertino, Calif.) and on November 1, Sweet Maple opens in downtown Walnut Creek, a half of a block off of Main Street at 1523 Giammona Drive (Walnut Creek, Calif.). In early 2023, Choi opens Kitchen Story + U :Dessert Story (3,100 sq. ft.) in Mountain View, a 5,000 square feet restaurant on Taraval Street (San Francisco, Calif.), and Sweet Maple + U :Dessert Story (5,000 sq. ft.) in Santa Monica, Calif.
Hoyul Steven Choi has built an impressive portfolio of thriving restaurants across San Francisco, Oakland, Berkeley, Palo Alto, Cupertino, Mountain View, San Francisco International Airport, and soon to be Los Angeles with Sweet Maple + U :Dessert Story set to open in Santa Monica in early 2023. With an emphasis on breakfast, brunch, and dinner menus featuring progressive California fare with savory flavors from the Thai and Korean kitchens, Choi is a serial entrepreneur dedicated to serving Bay Area communities delicious dishes while offering exceptional dining experiences. Choi is the restaurateur who popularized Millionaire’s Bacon® at several of his restaurants, including Sweet Maple, Taylor Street Coffee Shop, Berkeley Social Club, Blackwood, Kitchen Story, and Surisan. Packaged Millionaire’s Bacon® is now available for to-go sales at Sweet Maple and Surisan (download an image).
Sweet Maple — Cupertino
September 2022 welcomes the Cupertino opening of Sweet Maple, following Choi’s classic Lower Pacific Heights’ locale (opened circa 2010), the 2019 opening at the domestic Terminal Two in San Francisco International Airport, and early 2022 opening in Palo Alto. Hailed by national food critics at Rachael Ray Show, Discovery Channel, Food Network, Business Insider, andInc. for its beloved Millionaire’s Bacon®, Sweet Maple has established itself as an iconic San Francisco brunch spot. Sweet Maple — Cupertino opens with delicious breakfast and brunch dishes (LINK to menu), mimosas, sake-infused cocktails, cider and beer, and wine.
Serving classic American breakfast and brunch menus with a touch of Asian influence, innovative twists to familiar favorites are what to expect at Sweet Maple — Cupertino.
Sweet Maple embarks on the South Bay, East Bay, and soon to be Los Angeles with its friendly motto: Happy Morning, Everyday, Everywhere.
*Following the fall 2022 Bay Area openings of Sweet Maple (Cupertino, Walnut Creek), Hoyul Steven Choi will open a 5,000 square feet restaurant on Taraval Street in the Sunset District of San Francisco in early 2023. Additional details will be announced in 2023.
*A new hybrid model of U :Dessert Story will open with Sweet Maple in Santa Monica and Kitchen Story in Mountain View. Influenced by Korean, Japanese, and Thai confections, U :Dessert Story takes sweets to a whole new level with visually stunning desserts baked with only the finest of ingredients. U :Dessert Story encourages dessert enthusiasts to create their own story by adventurously experiencing the handcrafted Asian-inspired eats at U :Dessert Story.
*Opening dates and menu items at the forthcoming new Sweet Maple locations are subject to change.
About Hoyul Steven Choi
A Bay Area resident for over 35 years, Hoyul Steven Choi immigrated from Busan, South Korea to San Francisco in 1984. Choi received a BA in Molecular & Cell Biology and Physics from UC Berkeley, and went on to conduct biotech cancer research and treatment. While a researcher at Stanford University, Choi and his wife Jiyeon Choi — who moved to the Bay Area from Seoul, South Korea with a degree in graphic design — launched their first breakfast-focused restaurant Taylor Street Coffee Shop in Union Square in 2002. The Choi’s revitalized Taylor Street Coffee Shop following its initial opening in the early 1990s and 10-year tenure under other ownership. Four years later, they took over Fred’s Coffee Shop in Sausalito, a restaurant that was established in 1966. In 2010, the first Sweet Maple opened at Sutter and Steiner Streets in Lower Pacific Heights.
In 2013, the Choi’s opened two new restaurants including Kitchen Story — Castro District and the American-Thai restaurant Blackwood (Marina District). In 2014, they opened the North Bay brunch mecca Kitchen Sunnyside (Mill Valley). Their first Korean restaurant, Berkeley Social Club, opened in 2016 as well as their Fisherman’s Wharf modern Korean/American cuisine-focused restaurant, Surisan. From 2018 – 2019, the Choi’s opened two locations of U :Dessert Story (Castro District, Marina District), and Sweet Maple — SFO opened in 2019. Two new restaurants opened in 2019/2020 (Kitchen Story — Rockridge and U :Dessert Story — Berkeley). In 2022, Sweet Maple expands to Palo Alto, Cupertino, and Walnut Creek, while U :Dessert Story opens along with Sweet Maple in Santa Monica and Kitchen Story in Mountain View in early 2023. A new restaurant on Taraval Street in San Francisco will open in early 2023.
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